Our guide to improve client satisfaction (and retention)

3 ways dietitians can improve their clients experience

In this article I'll talk about the importance of working with your client/patient to track and help prove the value of your services. It is sometimes difficult to prove the impact you're having on your clients life. Your ability to do that is a big reason for why they will come back to see you. 

In this article we'll run through how you can use technology to implement and track tests with your clients. One challenging task is figuring out trigger foods and linking them with symptoms, stress or other factors. This is incredibly difficult for your clients and you to manage. Your patients probably have a million things to worry about, and tracking their symptoms is probably the last thing on their list.

There are a few challenges for you to work through with your patient/client. I'll cover the key ones below and some potential solutions that you could take.


1. Understanding why it's important to track symptoms. I know you're probably thinking: “this is so basic”. But it is actually really important. In terms of behavior change, it's been proven that understanding the 'why' behind why we're doing something is critical to making it happen.

2. Give your patients an easy tool. If it's difficult to use or time consuming, it's likely that people won't do it. BJ Fogg (Stanford behavior change expert) has developed B=MAP. "Here's the simplest way to explain it: "Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment."

So whilst you can't be everywhere for your client/patient, you can give them a tool to help them with this. There are a range of symptom trackers on the market (including Tuki) which do a great job of making it easy and reminders for patients to log at key times.

3. Utilize and make decisions from the data. Who here has ever filled out a survey to realize that the organization never even looked at it!? When your clients are taking the time to log symptoms it's important to utilize that and put it to good use. This will provide positive reinforcement that they're doing the right thing and provide them with additional value.

Hope this article provides a bit more information into how and why tracking symptom data can help you and your clients achieve better results. Any suggestions / recommendations comment below.


Dave McManusComment