Guide for dietitians in private practice to rank in SEO
Ranking on the first page of Google is no easy task. However it is not impossible - with strategic planning and a specific writing style, you can gain more traffic from search engines. In this guide we’ll show you how you can make your private practice rank for SEO.
Once you’ve figured out your list of keywords (we can help you with that), it’s time to start crafting valuable blog content. The name of the game here is to provide ‘VALUE’ - unfortunately (despite what some might say) there is no ‘hacking’ Google algorithm. The way it works is that Google is constantly scraping the internet for valuable content to provide to it’s users, articles should be informative and valuable to the reader (which in turn makes Google more money).
Here are our key tips for writing content optimized for SEO - which will help your private practice start ranking.
1. Writing articles:
As you’re writing your blog, you want your keyword and natural variations to be spread throughout the post. To start with this might seem unnatural - but like everything it’s a skill which you will slowly get better at.
Your primary keyword should appear in these key places:
Headings and subheadings
URL if possible
Image alt text (search engines can’t read images)
Throughout the content
A key point: you’re writing for ‘real people’ not a robot on the internet. Don’t overuse your keywords - it should seem natural to you to include them in your sentences.
2. Linking to influencers / credible sources:
As you’re writing your post, don’t be afraid to link to other sources that help back up your article. For example in this post i’m going to give you a few dietitians blogs who are absolutely crushing it (for some inspiration). See below - you can also link to research from Universities and other credible sources.
3. Write for longer scannable posts
Unfortunately people don’t like reading (thanks Buzzfeed!). Attention spans are getting shorter and shorter. So when you’re writing your content, make sure you have key points with takeaways per heading (like this article :)). The longer your article - the more chance it has on getting ranked in Google. The more data there is, the easier it is for Google robot to pick up on what you’re writing about —> and then provide that to it’s users who are searching about a specific topic.
4. Internal Links!
When you’re writing content you should think about writing in ‘category clusters’, with multiple articles that can be linked. Having internal links will improve you SEO - but just make sure it it to relevant articles. For example, as you begin I recommend you read our article about finding search terms using Google Trends.
You want your dietitian private practice to be successful. We know that SEO works, and once you start to gain momentum it can have a big impact on your business. By optimizing your blogs for success you can start to get more traffic, improve conversion rates and help more people (and make more money!).
Any SEO tips we’ve missed out on? Comment below!
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